Friday, January 29, 2016

Movie Memories Online

Movie Memories is a Retirement Community Group Activity that wakens memories and promotes reminiscing and social interaction.  Movie Memories is also a terrific game or pastime to connect seniors with grandchildren.  They watch a fun video together showing what life was like when the senior was young, then discuss the onscreen questions. They can also be watched and enjoyed by single viewers, whatever their age.

Each DVD volume of Movie Memories includes a cornucopia of TV ads, newsreels, musical, comedy and action films, plus 1950s TV shows, cartoons, Sing Alongs and classic excerpts.  A group leader shows vintage film clips from a DVD player connected to a television or projection TV system.  Four onscreen questions after each short segment kick off the topics to recall and share.  The leader pauses after the four questions for discussion.  Seeing the cars and trains, homes and schools, caf├ęs and drug stores, hairstyles and fashions, toys and sports of the 1930s to 1950s sparks memory. Inspired by the films and prodded by the questions... reminiscing runs rampant!  Movie Memories is a fresh activity for group social interaction as well as a proven tool for memory therapy.

This video explains exactly how Movie Memories work:


Movie Memories are further explained at the Festival Films website.  The Discussion Guides are posted for all 4 regular volumes and two Musical Movie Memories.  The four questions after each film segment are listed so you can determine in advance how your Senior groups might respond. Plus there are numerous video samples of the films in Movie Memories followed by the onscreen questions.

So far Movie Memories are only available on DVD.  Each volume contains 3 separate DVDs with about an hour of film on each, more than enough for three full sessions.  If a lively audience wants to talk a lot ... and please encourage that ... then a session can run way over an hour or you may quit without running all of the segments on a DVD.

Movie Memories Online!
The bigger dream is to bring Movie Memories to the whole world absolutely free: Movie Memories Online.  Here is how a FREE online version of Movie Memories might work:

Movie Memories Website would present the current segments on pages broken down into genres such as Sing-Along Cartoons, Newsreels, School Days, Family Life, TV & Movie Memories, Toys and Games, etc. Anyone could go to this website and enjoy Movie Memories for hours at a time by themselves or with family and friends. Those viewing for free would also get short ads mixed in.

Retirement communities could pay a monthly fee that includes public performance rights and the ability to stream the segments without commercials. They would also get onscreen help to prepare MM Sessions to groups in the facility, and could save sessions for future use.

First Activity Directors connect their laptop computer to a large screen TV in small meeting room or to a DVD projection system in an auditorium. They select the Movie Memory segments they want to run that day from the website and put into a "shopping basket" where they can preview the segments, rearrange them and study the Questions before the session. Push “Start” and the first segment streams to the screen and freezes on the last frame.  Then it's Talk Time!  Who wants to talk about their favorite childhood toy, favorite cowboy star or  name Big Band singers? After a lively discussion, the activity director proceeds to the next MM segment.

Retirement communities often use this kind of activity for entertainment and therapy, but the use of onscreen questions to trigger memories and discussion has not been patented or named and the activity can not be found on the Internet.

Movie Memories Online could be monetized using this business model:
1)  Insertion of ads with Movie Memory segments watched for free.
2)  Monthly subscription fee that would grant public performance rights and allow Activity Directors to stream the videos without ads. (Think 10,000 retirement homes x $50 a month. How about 50,000 homes?  How many communities are in the world market?!)
3)  Public domain or licensed feature films could be added to the site for additional ad revenue.
4) If Movie Memories go viral on youtube, then sell to Netflix, Google or similar.

The film clips on the initial Movie Memory DVDs are from public domain films, with public domain music composed before 1923, and are presented in standard definition.  With proper funding, licensing deals could be worked out to reimburse owners of music, the actors' images and the films themselves.  Imagine "Movie Memories: I Love Lucy" or "Movie Memories: Ma & Pa Kettle" or for seniors 20 years from now "Movie Memories: Friends."  All videos could be upgraded to High Definition for improved quality on large screens.

Movie Memories are currently for sale on DVD at Festival Films. Movie Memories is registered with the Writer’s Guild of America.  I am seeking an Internet partner to turn my online dream of free Movie Memories on every computer into a reality.  Don't just stream videos to Seniors, send them the key to unlock their childhood memories and discuss them with friends and family. This is a million dollar idea that could enrich the lives of everyone!

-- Ron Hall

1 comment:

  1. This is a great activity since most people in this age group love to reminisce. It is nice if they are satisfied with what they see and realize that they manage to do a lot of great things in the past. This will make them happy. Most 55 retirement communities have this activity and I hope they continue to do this.